Yo-Bar Featured in June Mind food Magazine

In recent years, the frozen yogurt industry has experienced remarkable growth -evolving from a niche dessert into a mainstream favourite across the globe. One company at the forefront of this exciting transformation is Yo-Bar,

and we’re incredibly proud to share that our journey has just been featured in the latest issue of Aastha magazine in a heartwarming article titled The Communal Power of Yoghurt.

This thoughtful feature, written by Aastha Agarwal, dives into yogurt's rich cultural significance and growing place in modern lifestyles. Yo-Bar is a key player in Melbourne’s dynamic fro-yo movement.

From Bentleigh to the Nation

As our Marketing Manager, Gemma Smith, shared in the interview, our story began with the opening of our very first Yo-Bar store in Bentleigh in July 2023. Since then, it’s been a wild and beautiful ride. Thanks to overwhelming community support, we've expanded across Camberwell, Collingwood, St Kilda, Chadstone and are soon opening in Fountain Gate Shopping Centre. We've even crossed borders, launching in Rundle Mall and Glenelg in Adelaide.

What’s driving this momentum? It combines innovation, adaptability, and a deep commitment to quality.

A Treat That’s Good for You and the Planet

Frozen yogurt, affectionately known as “fro-yo,” has won the hearts and taste buds of people of all ages. Its creamy texture, vibrant flavours, and reputation as a healthier alternative to ice cream make it a popular choice for both health-conscious individuals and those seeking a treat. Our bases are made with live probiotic cultures to support gut health, and we proudly offer various vegan and gluten-free options.

But what truly sets Yo-Bar apart is how we combine indulgence with integrity. We update our monthly toppings to reflect the season, cultural trends, and customer feedback. From Christmas cookie dough and sticky date pudding to fresh fruit toppings, our rotating selection ensures there’s always something new to love.

We also know that sustainability matters. As the article highlighted, we’re taking meaningful steps toward reducing our environmental impact - sourcing responsibly and introducing eco-friendly packaging to meet the growing demand for conscious consumption.

Customisation is connection

At Yo-Bar, we believe dessert is more than just a treat - it’s an experience. Our self-serve model lets customers build their perfect bowl with complete freedom, choosing from 10 rotating yoghurt flavours and 60+ toppings. It’s interactive, creative, and deeply personal. That's why our brand motto is "make it your way" - it is about food freedom.

“It’s not just about what’s healthy—it’s also about what’s relevant,” Gemma explained. “We listen to our audience and give them options they’ll be excited about.”

Why This Feature Matters

Being featured in Aastha magazine is more than a media moment, it’s a milestone. We’re honoured to be recognised as part of Melbourne’s yoghurt boom and represent a movement connecting cultures, generations, and communities through flavour and fun.

Join the Movement

Want to read more? Pick up the latest issue of Aastha magazine for the full article.

And don’t forget to follow us on @yobaraustralia - we release new toppings and flavours every month, and trust us, you’ll want to be the first to try them.

Thank you for being part of our fro-yo journey. This is only the beginning, from our first scoop in Bentleigh to a growing family across Australia.